Bits and Pages - writing, editing, and layout for print and web

Keeping your site up to date

New news is good news

New visitors to your business are good. Customers who come back again and again are even better. What makes your customers return?

Products they want. Information they can use. Interesting, informative, pertinent news. Your business doesn't stand still — and neither should your website. Your specials change. You add new items. You have events going on, news to report, new staff to introduce, tips for using your products...

Keep your customers involved and they'll keep coming back. And websites with changing content not only bring customers back to see what's new, they also score higher with search engines. So it benefits your business to add new information, post your business changes, update your site regularly.

But what keeps your customers involved?

What's new in your store, a spotlighted item, a "how-to" or a new use for an existing item? A blog with staff and customer stories doesn't have to be updated daily — try weekly, every other week, monthly at the same time each month, or even irregularly as the topics occur. Ask your readers to sign up for e-mail notices when a new blog post goes up, and make sure your notices include a reason to go read each new installment.

It doesn't have to be time-consuming, just timely.

But, you say, if it consumes my time, it's time-consuming. It took long enough to create my website in the first place. Where am I going to find the time to keep changing it? You don't have to. You do what you do best - tend to your business while I make your changes to your website. It's faster, it's simpler - and it saves you time, money, and hassle. Contact me to find out how.